MARY SMITH ATTENDS SPECIAL TRAINING,
BUILDS EXPERTISE IN LUXURY HOME MARKET
April 9th, 2008 Mary Smith with RE/MAX Signature, 1500 Beville Road, Daytona Beach, FL recently completed a luxury home marketing training course offered by The Institute for Luxury Home Marketing held over the RE/MAX Satellite Network (RSN).
The course which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was developed by Laurie Moore-Moore, Founder of the Dallas-based Institute and author of the book, “Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.”
“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist designation which the Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Mary Smith is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”
Smith is an award-winning RE/MAX sales professional who has been in real estate since 1984 and specializes in the Greater Volusia County market. Smith already holds several designations in real estate, including the Certified Residential Specialist (CRS), the Graduate Realtor Institute (GRI), the Senior Real Estate Specialist (SRES) and is apart of the RE/MAX 100% club since 2003.
“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Smith. “In addition, I discovered new and creative tools for promoting luxury homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”
“Smith is now a member of The Institute and will be awarded the designation once performance stands have been submitted and reviewed,” said Moore-Moore. We look forward to having her on our prestigious list of Certified Luxury Home Marketing Specialists.”
Jamie Bird, Brand Marketing Coordinator of RE/MAX International said, “Sponsoring The Institute for Luxury Home Marketing training is an example of the commitment we at RE/MAX have to helping our sales professionals build skills, increase their knowledge of upper-tier market trends and fine-tune their ability to deliver the best in customer service to their buyers and sellers.”